New investment propels Bushel Plus’s mission to bring more products and innovation to optimize harvest efficiency and improve farmer’s profitability
New investment in Bushel Plus, a leading agriculture technology company that manufactures harvest efficiency products, is fueling the company’s strategic direction to provide farmers with more innovative technology, products, services and systems to minimize yield loss at harvest time.
The injection of investment dollars will benefit growers and dealers by increasing the scope and pace of new product innovation and development, allowing more research to be done in different geographical locations and on different crops, and giving farmers and retailers more access to a broader range of products designed to increase harvest efficiency, minimize harvest loss, and maximize profitability. It will also lead to more employment opportunities and community engagement with the hiring of more sales, service and technical staff.
Marcel Kringe, Founder and Chief Executive Officer of Bushel Plus, explains that this adds up to more value for farmers and dealers across North America.
“We will continue to innovate and build on the success of the Bushel Plus Drop Pan System for measuring yield loss out the back of a combine, and advance development of new products that improve farmers’ harvest efficiency and returns. We will expand our research and demonstration trails so farmers and dealers can have confidence in the performance of our products. And an expanded technical sales and service team will provide more expertise and advice regarding how to get the most out of harvest.”
Jim Taylor, Managing Director and Founder of Forage Capital Ag & Food Business Solutions Fund, an equity fund that invests along the entire agriculture and food industry value chain, agrees.
“Agriculture plays a critical role to boost economic sustainability and growth. We are excited by the potential we see in Bushel Plus, a company that is forward-thinking, farmer-focused and leading the way in agricultural technology and innovation. Improving harvest efficiency means more crop in the bin, which ultimately means greater global food production and that’s now more important than ever,” says Taylor.
Headquartered in Brandon, Manitoba, Bushel Plus distributes products in Canada, U.S., Europe, South Africa, New Zealand, Australia, and South America. Its product line includes a patented Drop Pan Harvest Loss Management System featuring an air separator, digital field scale and mobile app, grain shaker boxes, the Bushel Plus mini combine, and most recently, concaves through its acquisition of MAD concaves.