Full-colour logo
Full-colour logo, without tag
Welcome to the
Bushel Plus brand.
Welcome to the Bushel Plus brand.
Bushel Plus Ltd. (Bushel Plus™) is THE harvest optimization company setting the bar for helping farmers maximize their investment in yield, quality, and time. We’re dedicated to helping farmers succeed by delivering continuous innovation, quality experiences, and technical excellence in harvest efficiency, and our visual identity reflects that commitment to harvest efficiency.
Explore our brand guidelines to find the core principles and visual elements that define our identity and products.
PRIMARY CORPORATE LOGO
This is the primary corporate logo that should be used whenever possible.
Full-colour logo
Full-colour logo, without tag
Alternate colours and formats are available in our logo packs.
HORIZONTAL FORMAT
To be used only when the stacked version doesn’t fit the necessary format.
Alternate colours and formats are available in our logo packs.
CLEAR SPACE
Required clear space applies to all Bushel Plus corporate, product, and other logos. Clear space must be maintained between the logo and any adjacent text or graphic elements and is equivalent to the cap height of “Bushel” as diagramed below.
PRODUCT AND OTHER LOGOS
Like the corporate logo, the stacked, full-colour version is the primary format for all logos. Horizontal product logos to be used only when the stacked version doesn’t fit the necessary format.
Alternate colours and formats are available in our product logo pack.
DON'T
These guidelines apply to all corporate, product, and other logos in all formats.
Don’t reposition or resize the elements
Don’t alter the colours
Don’t stretch or condense the proportions
Don’t place the logo on a background that hinders legibility
Don’t place a border or text within the clear space
Don’t rotate
Don’t add a drop shadow
Don’t use the JPG format over coloured backgrounds as it will leave a white box. Use the AI (print) or PNG (digital) format instead.
COLOURS AND TYPOGRAPHY
TEAL
CMYK: 83/26/46/15
RGB: 14/128/128
HEX: 0e8080
GOLD
CMYK: 4/42/97/0
RGB: 239/160/38
HEX: efa026
RED
CMYK: 25/98/98/22
RGB: 155/34/33
HEX: 9b2221
CUSTOM BLACK
CMYK: 80/64/57/55
RGB: 38/52/58
HEX: 26343a
These Brand Guidelines outline general rules for using Bushel Plus brand and assets. If you wish to refer to Bushel Plus’ brand, please follow these guidelines carefully as they set out what you can and cannot do. These Brand Guidelines should be read in conjunction with our Terms of Service and Bushel Plus may modify or amend these guidelines from time to time.
The Bushel Plus brand consists of trademarks, trade and product names, logos, icons, symbols and designs owned or used by Bushel Plus.
In most cases, any use of the Bushel Plus name requires our explicit permission, and use must be fair and in accordance with the terms of these Guidelines.
Please note that you may not use our Bushel Plus trademark or any other trademarks owned or used by Bushel Plus (“Bushel Plus Trademarks”) in a manner that is false or misleading, or in a manner likely to confuse consumers or the public about the source or origin of any products or services you may provide.
